• About SOCO it's a joint-stock company founded in1969 seated in Torino, Italy.




  • SOCO owns a portfolio of market leading brands offering beauty services at the highest quality standards.




  • It operates in the cosmetic market, predominantly in the tricological field .









OUR BRANDS


The Consumer Division

Has become a synonym of elegance in the charming world of feminine seduction. It offers a wide range of styling, finishing and hair treatment products. A puff of Cielo Alto hairspray can really make a lady feel special and unique.

Effective hair care treatments containing Rice Proteins.

A complete range of products offering specific solutions for all kinds of hair. New energy, shine and vitality in the hair day after day.

A true and expert friend for your skin. The most complete line of anti-bacterial products treating face and body skin impurities.

A range of ammonia-free colour products respecting hair and providing luminous, intense and long-lasting colours.

SALBA restyles its Made in Italy concept by presenting its new SALBA Italian Beauty line, with a new image and new formulations specifically developed for perfumeries and specialized beauty stores.








The Professional Division

Professional technical products combining technology and cosmetic science. They can treat the hair and the scalp with perfect results and in the total respect of their healthy condition.

The Biomed Hairtherapy brand has been all about haircare wellness for 15 years, with its formulas that contain natural, organic active ingredients. Today the brand is boosting its position by bringing in new eco-friendly, ethical aspects, in line with these new "green" needs, but also careful to preserve the future of our Mother Earth.

Colour your style, choose the professional styling.

From Biomed's expertise comes a new way to think about haircare, with a simple, daily routine. Biomed Tweet, a new haircare concept, an evolution: simple but essential, everyday steps that will help maintain your real beauty and also be a real pleasure.

Complete line of professional hair care and colour products containing keratin. The best quality at the best price.